This is what fancy pants comedy writers talk about in the writers rooms of famous shows: First Thought, Second Thought, Third Thought.
First thought is what everyone thinks of. It’s the joke that 20 people post on Twitter or Facebook. It’s “any relation? Ha ha” when they hear your name is Bush. It’s the first joke that springs to mind — what a lot of people might think is funny. Problem is, comedy relies on surprise. Once you’ve spent any time laughing at jokes, first thought jokes are no longer funny. Because they’re not surprising. They pop into everyone’s heads immediately because we’ve all heard them before. The first thought joke for the picture above would be — “I said medium rare.”
Second thought is what only a few people think of. You take the first thought and build on it — make it more outrageous, more extreme, more prosaic, more defined. Or go in a new direction. If first thought was kind of hacky (meaning obvious, direct, familiar, easy), change course for second thought and take a new angle on the subject. Go literary, go personal, go dirty, go big instead of small (or vice versa), go against the grain of the subject. Second thought is what only a few people think of, because they’re creative and original enough to see things abstracted at that next level. Second thought joke for the picture above would be — “It comes with its own special sauce.”
Third thought is what only you think of. Third thought is what happens when you take second thought and build on it even further, creating a whole new animal. Or you blow past first and second thought altogether and find a completely original, fresh take on the subject that only you, with your unique set of experiences and emotional make-up, could have seen. There’s a reason why so few people make it to third thought: it’s difficult to discipline yourself to always search for the fresher take, to hold out for the joke that only you could have thought of. And you’re not going to make it on every joke. But trying for third thought every time is what will shift your comedy writing to the next level. Third thought joke for the picture above would be — “Aunt Dot’s gonna put her money where her mouth is.”
For most good comics, third thought is automatic. They immediately see and discard all the first thought jokes, they may consider a few second thought jokes, then they land on the third thought joke that’s really them. That’s how they become known for having a unique voice — because everything they say is something just they would say.
Storytelling is comedy writing that isn’t necessarily trying to be funny. Using the tricks of comedy writing — like first thought, second thought, third thought — will sharpen your stories.