Preston Sturges: 11 Rules For Box Office Appeal

advice, comedy writing, features

Eleven Rules For Box Office Appeal:

1. A pretty girl is better than an ugly one.

2. A leg is better than an arm.

3. A bedroom is better than a living room.

4. An arrival is better than a departure.

5. A birth is better than a death.

6. A chase is better than a chat.

7. A dog is better than a landscape.

8. A kitten is better than a dog.

9. A baby is better than a kitten.

10. A kiss is better than a baby.

11. A pratfall is better than anything