If you come up with a new idea and you tell your agents and managers about it, or some executives or producers you know, or your friends, and everyone loves it, that’s a bad sign. That means it’s not fresh enough. That means it’s sitting too close to the surface, too obvious, too similar to what’s already happening in the zeitgeist, in the culture.
Your reps’ jobs are to hate your really great ideas. Because they are focused on what’s selling right now and what they predict might sell tomorrow based on that — in other words, yesterday’s great ideas.
But if your ideas are really good, they’re not going to look good to anyone at first. And that’s the magic window where — if you have the courage to follow your instincts and your gut — you can capitalize on the lag time between the moment that you know it’s good and the day the rest of the world wakes up to it.
Your job isn’t to follow the zeitgeist, it’s to make it.
“3. Secrets exist.
People don’t really believe in secrets anymore. But secrets exist. It’s just a matter of learning how to find them.
Risk aversion and complacency discourage people from thinking about secrets. Existing conventions are much more comfortable. But secret truths can be incredibly valuable. Importantly, they are discoverable; by definition, any answers to the questions in Lesson 2 above are secrets. Perhaps the biggest secret of all is that there are many more secrets in the world that are waiting to be found. The question of how many secrets exist in our world is roughly equivalent to how many startups people should start. From a business perspective, then, there are many great companies that could still be—indeed,are waiting to be—started.”
“All good ideas are terrible
Until people realize they are obvious.
If you’re not willing to live through the terrible stage, you’ll never get to the obvious part.”