Ship It


Great news Internet —

I just finished the best job I’ve ever had, which means I’ll have plenty of time to blog and Tweet and get sucked down rabbit holes and stare at my own navel and you’ll be the happy beneficiary of all that.

One thing I’ve decided to do is blog more often — take more of a shoot from the hip approach, which is something I’ve already moved toward in my professional writing. And it’s working out for me.

Part of why I wasn’t blogging that often was the same reason I used to get stuck in the trap of doing multiple drafts, seeking notes — I’m a careful writer. I believe every word counts and should count for more than one thing at a time. I believe there should be a story being told beneath the surface of the story being told.  So my blog posts were carefully worked, considered, deliberate. I spent time on them because they were meaningful to me, important.

Fuck that.

As I’ve learned in my professional writing, time and care and deliberation don’t fortify your meaning. They threaten to overload it, make it ponderous. I’m trusting now that what’s on the tip of my tongue is safe and okay to share with everyone. I don’t have to think too hard about it. Because if it’s fresh and raw and true, it’s worth sharing.

So I’m going to start firing shit off more. It’ll still be important to me, just faster.

The following I copied from a series of direct messages I sent to a Twitter friend today. I think he’s very talented, and I was trying to encourage him. I think many of you regular readers are very talented, and I want to encourage you.   Here it is:

One thing I’ve learned after doing this a while is the key to all this is trying and failing, and doing that a bunch, and not spending too long on any one thing. Work fast, have an idea, put it out, “ship it” as Seth Godin says, get it out in the world, because it’s the getting seen by someone that will get you the job/contract/work, not the laboring over it, perfecting of it. I wasted years thinking that my talent as a writer would get me work. Now I know that talent and hard work is very little of it. It’s about getting access — which is not about who you know necessarily, but about how quickly you can have an idea and get it out in the world so hirers can see it and say — “you.”

It’s really that simple. Have an idea. Get it down in some form. Publish it, produce it, send it out. Get it out in the world. Fucking fast. Then do it again. That’s all you have to do to be successful as a storyteller, gain experience and get heard.

I love you all very much. I want to see you succeed.

x Julie

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